Integrity Films & Eco Losers Join a Food Revolution

On May 19th Integrity Films and Eco Losers will be standing up for Real Food for Jamie Oliver’s Food Revolution Day.

Integrity  Films will be filming the Eco Losers (documentary) Family participating in a hands on cooking demonstration where Logan their 3 year old son will be learning how to cook real food at the Petits Chefs Academy in Vaughan.

This event is part of a Global initiative to have people all over the world host different events centred around making real food from scratch and teaching people how it’s done.

I am a food Revolution Ambassador and part of my contribution will be to film some of the events happening on the day.   Integrity Films will be filming at the Stop at Wychwood Barns as well as the Petits Chefs Academy.  I will be hosting my own dinner party and filming that as well.

For more information about Food Revolution Day check out the website.  www.foodrevolutionday.com

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Hello world!

 

Welcome to INTEGRITY FILMS

 

 

 

 

We are working hard to update this website to be the best it    can be. It is a work in progress so keep checking in to see what’s new.

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The New Bloor Hot Docs Opens March 14th

http://lindamatarasso.blogspot.com/2012/03/bloor-hot-docs-cinema-gets-fresh.html

Have a look at my blog post on my Linda Matarasso’s View blog page about the Newly renovated Bloor Hot Docs Cinema.

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The Bloor Hot Docs Cinema gets a fresh makeover

In a Recent Visit to a Preview of the Newly Renovated Bloor Cinema which is now owned by the Blue Ice Group and will be managed by Hot Docs I felt like it had one foot in the history of the past of the theatre and another foot in the future of the theatre.  
There are a few notable changes, some are great and some will have to see how they are received.  Some of the long overdue changes are new, clean and comfortable seats, no more sticky floors,  the biggest screen they could squeeze into the theatre, additional washrooms on the main floor, the concession stand will be moved and the box office will be moved inside which will be a whole lot better for Bloor staff.   There is also a huge window where the concession stand used to reside where patrons can look into the theatre, a great thing for filmmakers who return for Q&A’s but can’t bear watching their films.   
What will be missing?…  The Bordenaro Brothers who supported all of the filmmakers and film festivals in the city and who gave me 100% access to the Bloor Cinema to film my documentary “You Know Harvey”  I probably filmed half of the documentary there because Harvey the subject spent more time there than he did at his home.  He worked at the Bloor part time and will miss the family atmosphere that the Bordenaro family provided.  It truly was Harvey’s second home.  It was inclusive to everyone and they certainly opened it up to me to film anytime I needed to.  I am truly grateful to them and their love of film and the local film industry.  
Moving into the future with Hot Docs will change the scope of films being shown to a Hub for Documentary film and the only theatre that exists like this in the world so far.  I hope more will come after they see how it is received by Torontonians.   Toronto loves Documentaries with the proof being in the increasing numbers of attendees at the Hot Docs Film Festival.   I wish Broadcasters, funders  and Distributors would follow suit and be interested in supporting more documentaries.  Documentaries are getting better and better and becoming as entertaining as a big blockbuster.  There are a few documentary filmmakers that have gained global success,  Morgan Spurlock, Michael Moore and a few others but we need to have more world renowned Documentary Filmmakers in Canada.  I am doing my best to try and contribute my share with 2 docs on the go.    
I love watching a great doc because it can inspire and move you and can help to make changes in the world probably a whole lot more than any action film will ever do.
I look forward to spending a lot of time in the new Bloor Hot Docs Cinema and building a great documentary film community in Toronto.  
The Bloor Hot Docs Cinema will officially open on March 14th and will have a couple of days of free screenings for the general public to get a taste of the new theatre and some great documentaries.   One of the free films that will be screened is called WASTELAND.  I saw this film at Hot Docs a couple of years ago and it blew my mind.   Before the festival I was contemplating a short doc about cosmetic packaging and recycling but when I saw this film I realized I couldn’t do anything near the scope of what that filmmaker was able to accomplish.   I recommend that you go see this film.  You will be inspired and motivated to change some things in your daily life after seeing this film.
I hope to see you at the Bloor Hot Docs Cinema enjoying many documentary films and hopefully one of mine someday.
See you at the Documentaries.
Posted in Anvil at Hot Docs, Bloor Cinema, Bordenaro brothers | Leave a comment

New Website in Progress

I am finally getting a bit of help to work on a new Integrity Films Website so that I can keep things up to date more often.   Now that there are 2 Documentaries in the works and a couple of other short films in development I want to be able to constantly update all of the new projects on the site and it was difficult to make changes on the previous website so I hope to launch a revised site within the next month.

I will post the relaunch once it goes live.

In the meantime any upcoming important information will be posted here.

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Harvey’s big 50th coming soon

Harvey turns the Big 50 this coming April and he is planning his first EVER Birthday Bash at the Toronto Underground Cinema.   It will be an invite Only Event but I am hoping that we can make it a fundraising event as well.   I will post pics and details soon.

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I used to be a Makeup Artist

I used to be a Makeup Artist and for over 25 years I unknowingly used toxic products every time I opened my makeup kit.  I learned makeup back in the 80′s when they said know your ingredients but only taught us that some people were allergic to certain things so we were to do what is called a “skin test” which is applying the product to a small area and seeing whether there is an allergic reaction.  In all my years of doing makeup I think only once did I notice an immediate change.   I once applied makeup on a bride that was also pregnant and I used an eyeshadow that was a a light rusty brown but after I applied it and it set it changed color to a purple color.  I couldn’t understand it until I found out that she was pregnant so I realized it reacted to the hormonal changes in her body.  I was using MAC eyeshadow which is not tested on animals and is considered the top of the heap in the Professional Makeup World but I realized that some people will react differently and are super sensitive to certain products and their ingredients.  Over the many years I think the only thing that I know of that happened was the occasional breakout.   I always cleaned my brushes after every use so I am sure that prevented a lot of the problems.

I found with myself on 2 occasions I realized that my eyes were sensitive to products.  Once was with a sample that I got from a dermatology department, I used to do billing for dermatologists in a hospital so I had access to samples so I once tried one of them and had a red itchy eye reaction.   I stopped using it and it went away.
Another time I had purchased a drug store product that I had purchased before and liked very much but I am assuming they changed the formulation because when I purchased a new jar I had another reaction on my eyes.  It was a product that was cucumber looking discs that you put on your eyes for cooling and to reduce puffiness.   The first time I purchased it I had no problems and recommended it to a lot of people.   The second time I purchased it and had a reaction I contacted the manufacturer to let them know that I had a problem with it and they sent me a letter and discount coupons to buy other products which I never ended up using.  I suppose my letter and possibly other complaints may have done something because shortly thereafter the product was discontinued.  So I suppose they never corrected the problem and sales decreased forcing them to stop making it.   That’s why it’s important to contact manufacturers when you have problems with your products.  That is the one and only time I had to do that.  Most products just don’t do what they claim to do so I just stop using them.  I have tried I don’t know how many different shampoos and as it turns out the so called “Green shampoo” which may not be as clean as they say it is, but it worked horribly on my hair.   I use “Tresemme” while I am pretty sure there are really bad chemicals in it I also know that it works the best on my hair so I would like to find an alternative to it that is totally free of toxic chemicals but I would prefer if the manufacturer would just swap out the toxic substances for similar ingredients that aren’t toxic.

I would like to know that when I buy a product that I don’t have to have a PHD to figure out what’s in it and also have to risk my health in order to have “good Hair” days.   I was trained as a makeup artist and have certificates to prove it but in all my years of experience I am finding out more lately about what I was doing all those years.   I have officially retired from doing makeup in the past year because I lost the passion for doing it and wasn’t earning a fair wage doing it so I have moved into concentrating my artistic pursuits to filmmaking instead but I wish I had known about some of the things I know about beauty products now when I started in the 80′s.

I am working on a new Documentary that explores Eco waste and packaging and weight loss but in the research I am coming across a lot of connected information to other areas.

I just saw this David Suzuki Foundation report about Cosmetic Products even though I have been hearing about some of these things for the past couple of years and that has partly influenced my decision to stop doing makeup but it’s pretty clear that even though I was a makeup artist and people assume that I  am an expert there was no way for me to know what I was doing with the practices that are allowed in the Cosmetic Industry and their labelling practices and the laws that allow them to keep their trade secrets from the general public.
Have a look at this report and use it as a reference when purchasing any new Cosmetic Products.   The only way to change things is to stop buying the Dirty Dozen toxic loaded products and shop the Clean ones.  If you put the bad guys out of business it will open the doors for the good ones.
http://www.davidsuzuki.org/publications/downloads/2010/DSF-report-Whats-inside-that-counts.pdf

There is also a book by Gillian Deacon called “There’s Lead in My Lipstick” that will give you information about Cosmetic Products.

I have spent thousands of dollars trying new products and trying to find the best products to do the things I needed them to do.   I can honestly say that if I had put al the money I spent on cosmetic products over the years into a financial investment it would probably have paid for a house by now.   You don’t know what the impact of something is until you look back 30 years later and can see the big picture.   I can’t take back what I did in the past but I can change what I do in the future.   So I would like to pass on this information to you so that you can be informed and make better decisions for your future.

I currently know 3 women who are good women and have all done the right things in their life but they are all fighting cancer right now.  I would hate to think that the act of washing their hair and putting on some lipstick was the cause of it.

We are living in a Toxic Soup of live these days.  i would like to see manufacturers stop producing toxic chemicals, packaging, products and become Environmentally responsible.   Health over Profits.  
Products I would recommend and use or have used include KISS MY FACE and PHILOSOPHY.  What I can recommend about MAC Cosmetics is their Eco Packaging and interest in making better products and doing good in the world by establishing their “Back to Mac” program where they will take 6 Mac product packaging back and give you 1 free lipstick or eyeshadow in return.   It’s a start and I hope they will continue to make positive changes.  By the way in researching trying to recycle all of my old cosmetic packaging Mac was the only company in Canada that had this policy.  Origins in the US will recycle all packaging but it isn’t available in Canada.   I would like to see these companies take responsibility for their packaging as well as the ingredients in the products.  

Do what you can to influence the change.   You have the power by the decisions you make when you purchase a product.   I hope this information will help you make the right decisions to change the future for future generations.

Posted in beauty, Cosmetic Industry, cosmetics, David Suzuki report, health, Makeup, toxic chemicals | Leave a comment

Eco Losers Doc with Julie Daniluk at the Big Carrot

My new Doc project ECO LOSERS is in full swing with some great interviews in the works.  This past week I had the pleasure of filming Super Nutritionist Julie Daniluk at the Big Carrot Organic Grocery Store on the Danforth in Toronto today for a new Documentary called Eco Losers. It’s about an Oakville family trying to lose weight and reduce their waste production to lower their Eco footprints. I am directing and filming the documentary and kind of acting like a food consultant along the way.

Heather and Paul are finding it challenging to choose the best food products that will give them the nutrition they need as well as not putting an eco burden on the Environment. Julie assisted them in choosing some great food products that will boost their ability to lose weight without boosting their Eco footprint. I think Heather and Paul learned more today about food than they have in a very long time.

As we are only in the second month of filming I hope that Julie’s great advice will carry them forward to making better choices that will affect their weight loss goals over the course of our year of filming. I even learned a few things today.



Julie has just released her new Book called Meals that Heal Inflammation available at the Big Carrot, Indigo, Amazon and other booksellers, and it has great tips, information and recipes that Heather will now be able to use to guide her way through eating healthier foods.

Posted in Big Carrot, Eco Losers, Integrityfilms, Julie Daniluk, Meals that heal inflammation | Leave a comment

Moon Point gets the point

I went to see a new Canadian Movie last night at the AMC theatre at Yonge/Dundas in Toronto called MOON POINT.   What’s so important about that?  Well the feat that it took for the filmmakers to get the film there was no small feat. Having raised close to a million dollars in funding and then losing the same funding before filmming they had to start all over again and get creative in getting the film made.  They slashed and burned the budget down to what they call the price of a car.  Avi Federgreen (One Week) the producer tried to shop the film and nobody wanted to take it on so he started his own distribution company to fight the fight he has been having over the years to have Canadian Films shown in Canadian theatres.  His new company is called INDIE CAN.  I have no connection to this film other than the fact that I did makeup on a short film many years ago with it’s very capable and very personable director Sean Cisterna.  I liked working with Sean many years ago as he treated everyone well and was very professional but got the job done.  I worked on a bunch of short films with many different directors and Sean had a very easy going set but didn’t waste any time getting the work done.  It was a pleasure working with him then and I am happy to support this Funny and cute film.  

So you are probably wondering why no funders would commit and why no distributors would touch it.   Here’s my educated film festival guess.  It doesn’t have any nudity…No Sex -check….  Nobody dies – No violence – Check,   A few well known Canadian Actors but no Hollywood A List actors – distributors don’t think Canadian Actors can get bums in the seats…ie. make them money.  and last it doesn’t have a pile of money tossed in for over inflated marketing.   The marketing is done by super film fest and film experienced GAT PR who know what to do with a Canadian Film.  

This film deserves your support and I brought a couple of friends that didn’t know anything about the film to the screening and they loved it.  Impartial spectators who had no ties to anything or anyone connected to the film.

You will see a lot of familiar canadian actors that you may or may not know the names of and some unknown Canadian actors you will fall in love with.

It’s really important to support a Canadian Film like this in the 1st weekend because it determines if they will have second weekend and more screenings.   Think of it like an extended theatre run.  The more people buy tickets the longer they will keep it in the theatre…thus making money for everyone.
Canadian films don’t have the Hollywood film budgets and they don’t get the Hollywood film attention so we all need to support these films… especially the ones we like and want to see more like this one.

Please bring all your friends to a screening this weekend at the AMC yonge/dundas -TO..  and pack the theatre.   The theatre manager said it was the biggest opening night crowd for a Canadian Film.  Please continue to pack the house so they can get extended and move to other theatres across the country.

Here’s the AMC info to make your planning easier.

Moon Point

‎1hr 25min‎‎ – Rated 14A‎‎ – Comedy‎‎ – English‎
Director: Sean Cisterna - Cast: Nick McKinlayPaula BrancatiKyle MacKristen GutoskieJayne EastwoodArt HindleBoyd BanksKristin FairlieLinda KashJane Moffat - Rated 0.0 out of 5.0
As his cocky cousin Lars’ wedding approaches, Darryl decides that the best way to prove to his family that he is not quite as worthless as they think, is to track down his elementary school crush – now an obscure B-movie actress shooting a horror film in Moon Point – and bring her to the more »

Showtimes

Suite 402, 10 Dundas Street East, Toronto, ON
11:45‎  ‎2:00‎  ‎4:45‎  ‎7:00‎  ‎9:20‎
Posted in AMC yonge dundas, Avi Federgreen, canadian movie, Indie Can, Moon Point Movie, Sean Cisterna | Leave a comment

Harvey returns to Sundance

Harvey needs some funds to return to Sundance this year.

If you want to sponsor my return to Sundance to film Harvey let me know.

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New Study: Municipal Funding / Featured / Toronto Arts Council / Sites / eZ Publish – Toronto Arts Council

New Study: Municipal Funding / Featured / Toronto Arts Council / Sites / eZ Publish – Toronto Arts Council

With our new anti Culture Mayor running our great City of Toronto I don’t see much hope for the future of artistic endeavours in this city.

Do we give up, move or just go broke in the pursuit of creativity?

I will probably end up doing the latter.

It’s sad how disrespected the arts are in this city when it’s obviously an attraction to the City.

Do what you can to change this outcome.

I like Art and want to live in a City of Art.

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EcoLosers – New Doc Project

I teamed up with a couple of friends from my Toronto International Film Festival volunteer group to help them put together a new Documentary Project about the changes they want to make in their life over the next year.  The project is called EcoLosers and the plan is for them to Lose Weight while Losing the packaging and waste they accumulate in their daily life.  Their plan is to go Greener and Leaner in the next 12 months to make a difference in their families life.  They have a 2 year old son and a dog and full time jobs so they have their hands full and now they will be turning their lives upside down and challenging the way they have been living up until now.

We began filming yesterday and will try and film as much as we can over the next year.  The challenge will be that I live in Toronto and they live in Oakville but work in Toronto, Mississauga and Brampton.   Let’s see if we can all coordinate schedules in the months to come.

If you want to follow along with Heather’s Blog and see her comments on the challenges then check out her blog/website at www.ecolosers.net

Yesterday we began by rethinking the end of a home cooked meal by taken chicken scraps and turning them into a chicken stock to be used for future meals.   We also began the process of purging unhealthy and expired processed foods from their pantry.

It will be a huge challenge to convert their daily routines so will see what stays and what goes.

Posted in EcoLosers, ecolosers the film, greener and leaner | Leave a comment